First, students developed a personal identity logo in Illustrator that highlighted their current interests or future aspirations as part of the design. They were required to adhere to the Golden Rules of logo design (keep it simple, be scale-able, and effective in both color and black/white). Then, students created a motion graphic using After Effects to animate their logo. Students had the option to include images, video clips, or other elements that demonstrated their understanding of animation and timing, visual aesthetics, and sound branding in relation to their personal identity.
Sara Schulz 